Meet Greg- Fractional CRO, Sales Strategist, Vistage Speaker
With over 30 years of sales leadership experience and more than $300M in revenue generated for companies ranging from startups to global enterprises like Google and Apple, Greg brings a rare combination of strategic vision and hands-on execution to every engagement.
As the founder of G Squared Advisors, Greg serves as a Fractional Chief Revenue Officer (CRO) for small and mid-sized businesses that are ready to stop guessing and start growing. He doesn’t just advise — he rolls up his sleeves, embeds with your team, and builds the sales infrastructure that drives predictable, scalable revenue.
What Greg Brings to Your Business
Greg’s approach is built on structure, accountability, and proven systems. As your Fractional CRO, he will:
- Diagnose what’s holding your sales team back — whether it’s unclear strategy, inconsistent process, or lack of accountability
- Implement a structured sales framework — the Frictionless Sales System — that gives your team clarity, confidence, and a repeatable path to results
- Coach and develop your sales leaders — building internal capability so growth continues long after the engagement
- Integrate AI-powered tools — leveraging cutting-edge technology to streamline prospecting, automate routine tasks, and deliver actionable insights
Credentials & Recognition
- Vistage Speaker — trusted by CEO peer groups nationwide to deliver high-impact sales leadership workshops
- 30+ years of B2B and B2C sales leadership across technology, SaaS, and professional services
- $300M+ in career revenue generated
- Experience leading sales organizations at Google, Apple, and numerous high-growth companies
AI Sales Leadership Programs
Greg is also the creator of The AI Sales Leader™ — a suite of programs designed to help sales professionals and leaders harness the power of AI:
- CASL™ (Certified AI Sales Leader) — the premier AI sales certification program
- Frictionless Sales System — a proven framework for building scalable, repeatable sales processes
- AI Sales Leadership Forum — a community for sales leaders navigating the AI transformation
Explore The AI Sales Leader™ programs →
Let’s Talk
If you’re a CEO or business owner who is tired of unpredictable sales results, Greg would love to have a conversation about how G Squared Advisors can help you build a high-performing sales organization.
Request a Free Sales Evaluation →
Connect with Greg: LinkedIn | TheAISalesLeader.com | PracticalSales.ai